Every year, many enterprises, SMEs and even start-up companies face numerous cases of trademark theft. In order to protect the trademarks of companies or brands from being misappropriated, many companies will register their various trademarks to ensure that the company has the sole right to use the trademarks of related goods or services. When the relevant registered trademark is stolen, the loss can be recovered through legal actions to reduce the damage to the company’s reputation and other impact.
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Under the laws of Hong Kong, each company must appoint at least one company secretary. The company secretary is a statutory position in the modern corporate system. The company secretary covers the following areas: Submit annual returns, business registration certificates and other required forms to the Companies Registry on a regular basis Formulate the company's internal meeting minutes and resolutions based on the meeting information provided by the company's directors/shareholders Printing company shares to company shareholders Update company record book
With the popularization of computer technology and online social platforms, many companies have gradually digitized their advertising and marketing resources. There are many advantages of online marketing, not only can the companies target their customer group more accurately, it can also reduce advertising costs since the network has no boundaries. Your business can be promoted to a wider region much efficiently. As network marketing can grasp more data, you can identify and compare the effectiveness of different marketing projects, and thereby continuously improving your marketing strategy. Nowadays, network marketing methods are becoming more and more diversified. You can formulate the most suitable marketing plan according to the nature of the company's business and the target customer group.
Intellectual Property Department has established different classifications in accordance with the Nice Classification by the World Intellectual Property Organization. This classification will give guidelines to help you identify the categories of goods and services. When applying for registration, you must also submit a list of all the goods and services for which you intend to apply for trademark registration. The list must be based on the class of the goods and services, and the number of the class of the goods and services should also be stated.
After the Trademark Registry receives the application for registration, the examiner will first check the documents required for the application. If there are no shortcomings in the application and no objection is encountered to the proposed trademark registration, the entire procedure (from the receipt of the application to the approval of the trademark registration at the Trademark Registry) can take as short as six months.
